The tourism board of Bosnia and Herzegovina's Capital City needed a tourism brand and campaign design a rebrand to draw a greater number of visitors. The client asked for the design to not mention recent conflicts from their past, and for no one religion be the focus of the design; due to the diversity of faiths in the city.
The brand and campaign was designed to target a desired audience of well-seasoned travellers who sought to visit less well known destinations. This was achieved through a logo mark that hid elements of the type, and using photography in an obscured and unconventional way for travel campaigns to entice their target demographic.
