Pharmaceutical firm Pfizer was streamlining its oncology processes, and combining three marketing teams into a single, more effective entity. They needed a logo and identity to represent the team that emphasised the three sections joining together, and the improved agility this new team would bring.
The logo developed served to subtly represent the previous three teams that formed the new Portfolio Acceleration team, with the identity also emphasising their speed and agility, and representing a portfolio. This new internal brand allowed a more efficient process for engaging customers, health professionals and patients together, and improved communications across internal teams.
